Topic: Woolworths vs Aldi supermarkets

Compare and contrast each competitor citing supporting consumer behaviour theory based on answering these questions for each:

1. Discuss how consumer influences drive the development of the marketing strategies of the chosen company.
2. Analyse how internal factors such as those relating to perception, learning and memory, motivation and affect, and personality influence consumer buying decisions of the chosen company.
3. Analyse how external factors such as those relating to marketing activities, culture, demographics, social status, and reference groups influence consumer buying decisions of the chosen company.
4. Discuss how the consumers of the chosen company apply the decision-making process when making purchases.
5. Discuss the impacts of digital marketing practices on consumer buying behaviours of the chosen company.

The work should be in the format of a business report as you would submit to the CEO or management of any business, in a professional style.