Tr-I' The databreach apology is quickly becoming a routine negative message in the 21 >1 century. If you worked for a company that has had its customer data breached (for example, customer names, addresses, phone numbers, credit card numbers were hacked), use the strategies from this chapter on crafting negative messages to answer the following: a} Which pattern of organization (see Figure 10.1) should the apology letter use? b} What information does your audience need to know? c) How can you minimize the negative elements and build goodwill