True or false? The segment Recreation is more price sensitive than the Speed segment.TrueFalseTrue or false? The cumulative balanced scorecard will be computed by taking the average of each performance metric over the final four quarters of play.TrueFalseWhat is deceptive advertising?Disappointing customers because you are not claiming the features they were hoping for in a productMaking advertising claims that are untrueHow would you define "penetration pricing"?Offering better prices than the competition.Offering price rebates.Offering premium prices.Offering deep price cuts.In order to most efficiently allocate your marketing and sales budgets, what reports should you take into consideration? Choose all that apply.Brand and Ad JudgmentsCompetitive capacitiesBrand profitabilityEmployee productivitySales resultsWhich decisions directly impact the promotion of your brands? Choose all that apply.Advertising allocation and budgetDemand projectionRebateFixed capacity increaseSales force training