Question: TUTORIAL QUESTIONS SUBJECT: MARKETING COMMUNICATION Explain the difference between communications objectives and sales objectives. What are examples of communications objectives? What are the examples of

TUTORIAL QUESTIONS

SUBJECT: MARKETING COMMUNICATION

  1. Explain the difference between communications objectives and sales objectives.
  2. What are examples of communications objectives?
  3. What are the examples of sales objectives?
  4. From where are these objectives derived?
  5. Define rich media
  6. Discuss the characteristics of rich media
  7. Select one company that uses rich media extensively and play/show the example and elaborate on it. (Real Life Example)

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