Ubisoft is a world leader in creating, publishing and distributing of interactive entertainment and services, especially computer and video games. As per game revenues ranking, Ubisoft Group has become one of the top 10 public companies with a rich portfolio of world-renowned brands. Through its worldwide network of business offices and studios, Ubisoft provides memorable gaming experiences across all popular platforms. Ubisoft Australia is a branch of the global Ubisoft group. It is a business office with around 30 staff allocated in four teams - Marketing, Sales, Finance and Operations. The business sells products not only to retailers in Australia and New Zealand but also to online games stores. The logistics and supply chain model of Ubisoft Australia has been considered as a typically full model with forward logistics, reverse logistics and 3PL with the combination of drop shipping and hub and spokes logistics model as presented below. The inbound flow from production is managed in conjunction with the head office team to draw stock from local factories as well as manufacturers in other parts of the world. Depending on demand volumes orders can be shipped directly from manufacturers to the retail/wholesale distribution center or channeled through the 3PL warehouse. Stock can be cross-docked through the 3PL for urgently required orders; or stored at the ware- house until required. Utilizing the 3PLs courier partnerships, stock is transported to its required destination based on the needs of Ubisofts customers. The orders are transported to the couriers main distribution centers before being redirected to regional DCs and depots.6

a) Assess the changing face of urban logistics for a company like Ubisoft.