Under the PAEZ Business case study (Harvard Business Publishing), there´s a section with the heading "Growth Strategies", where there are some  questions about  the future of Paez and the strategic decisions to make. Particularly, regarding marketing strategy, I´d like some help with these questions:

1) Should Paez enter new markets?

2) Should Paez have a regional or global strategy?

3) Should Paez focus on the growth of its flagship stores?

4) Which should be the role of e-commerce in this strategy?

Answer rating: 100% (QA)

The detailed answer for the above question is provided below 1Entering New Markets Conduct a detaile... View the full answer