Question: Use an appropriate method to conduct a cost-benefit analysis for the change/opportunity that was assigned the highest priority. The CEO has asked you (in consultation

Use an appropriate method to conduct a cost-benefit analysis for the change/opportunity that was assigned the highest priority. The CEO has asked you (in consultation with the other managers) to lead and manage any changes required to achieve Nature Cares objectives and make the most of the online retail opportunities brought about by COVID-19 pandemic. At a recent online CEO networking event, a guest speaker provided the following information about the demand for hand sanitising products: Manufacturing cost (per bottle) $1.50 Sale price (per bottle) $4.50 Demand 10 bottles per customer per month Advertising costs (per bottle sold) $0.20 Past experience has shown that the cost to develop a new product is approximately $20 000

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