Use of a trademark over time builds "goodwill". Write an explanation for each of the following: 

i. The meaning and value of "goodwill" as it relates to trademarks. 

ii. What is a "false affiliation"?

iv. Create a scenario in which "goodwill" and "false affiliation" would be relevant in an NIL or University athletics situation.

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i Meaning and Value of Goodwill in Relation to Trademarks Goodwill in the context of trademarks refers to the positive reputation and association that consumers have with a particular brand or tradema... View the full answer