1. Using an example for each type of product, summarize the ways consumers, evaluate goods and services?
2. How do marketers measure product quality and customer satisfaction? Take a product, like a car or health care, and illustrate how the company that sells those goods or provides service to its goods, measures product quality, and briefly examine your satisfaction as a customer of one of those sellers. You may refer to another product (good or service) if you prefer.
3. What is customer loyalty? How do marketers help customers develop customer loyalty? Assume the role of a manager, and outline your approach to pursue customer loyalty for the products you sell.
4. New businesses are frequently launched as a means to smooth over dissatisfaction with a current glitch in the industry. Pick some business and solve its customer dissatisfaction problem(s). For example, if you find a medical service (more in demand these days of COVID_19) annoying, or you're not happy with the service, what changes could you make to enter that business and enhance customer satisfaction (and be profitable)? Iacobucci, D. (2018). Marketing Management (Fifth edition.). Boston, MA: Cengage Learning.