Using Everlane as an example, apply industry analysis to answer the question: Where are the most attractive opportunities to increase Everlane's profitability? Provide a brief but to the point industry analysis for the Everlane brand as follows: A. Define the industry in which Everlane competes (use the "who/what/how" approach, p. 22) to formulate a short paragraph of 60-90 words. B. Identify five major "players" in the industry (p. 23-24) - i.e., describe Everlane's (a) direct competitors (rivals), (b) suppliers, (c) customers, (d) substitutes, and (e) complements (bullet-point is appropriate). C. Analyze which of the five major players identified above pose major threats to Everlane's profitability (i.e., threat to Everlane's competitive advantage). D. Outline how Everlane should respond to each threat identified in the Step C. E. Develop Everlane's integrated positioning and identify new profit opportunities (based on the performed industry analysis)