Using tables 5-10 complete the last table.

Table 5: Traditional Segment

Traditional Customer Buying Criteria
	Expectations	Importance
Age	Ideal Age = 2.0 years	47%
Price	$20.00 30.00	23%
Ideal Position: Pfmn & Size	Pfmn 5.0; Size 15.0	21%
Reliability	MTBF 14,000 19,000 hours	9%

Table 6: Low End Segment

Low End Customer Buying Criteria
	Expectations	Importance
Price	$15.00 25.00	53%
Age	Ideal Age = 7.0 years	24%
Ideal Position: Pfmn & Size	Pfmn 1.7; Size 18.3	16%
Reliability	MTBF 12,000 17,000 hours	7%

Table 7: High End Segment

High End Customer Buying Criteria
	Expectations	Importance
Ideal Position: Pfmn & Size	Pfmn 8.9; Size 11.1	43%
Age	Ideal Age = 0.0 years	29%
Reliability	MTBF 20,000 25,000 hours	19%
Price	$30.00 40.00	9%

Table 8: Performance Segment

Performance Customer Buying Criteria
	Expectations	Importance
Reliability	MTBF 22,000 27,000 hours	43%
Ideal Position: Pfmn & Size	Pfmn 9.4; Size 16.0	29%
Price	$25.00 35.00	19%
Age	Ideal Age = 1.0 year	9%

Table 9: Size Segment

Size Customer Buying Criteria
	Expectations	Importance
Ideal Position: Pfmn & Size	Pfmn 4.0; Size 10.6	43%
Age	Ideal Age = 1.5 years	29%
Reliability	MTBF 16,000 21,000 hours	19%
Price	$25.00 35.00	9%

Table 10: The New Able Motors Corporation Product Positions within each Segment as of December 31

Traditional		Low End		High End		Performance		Size
Price	$28.00	Price	$21.00	Price	$38.00	Price	$33.00	Price	$33.00
Reliability (MTBF)	17,500	Reliability	17,500	Reliability	17,500	Reliability	17,500	Reliability	17,500
Age	3.1	Age	4.6	Age	1.7	Age	2.5	Age	2.6
Positioning: Performance	5.5	Positioning: Performance	3.0	Positioning: Performance	8.0	Positioning: Performance	9.4	Positioning: Performance	4.0
Positioning: Size	14.5	Positioning: Size	17.0	Positioning: Size	12.0	Positioning: Size	15.5	Positioning: Size	11.0
Awareness	55%	Awareness	55%	Awareness	55%	Awareness	55%	Awareness	55%
Accessibility	54%	Accessibility	54%	Accessibility	54%	Accessibility	54%	Accessibility	54%

Traditional		Low End		High End		Performance		Size
Price	P	Price		Price		Price		Price
Reliability (MTBF)	G	Reliability		Reliability		Reliability		Reliability
Age	P	Age		Age		Age		Age
Positioning: Pfmn & size	G	Positioning: Pfmn & size		Positioning: Pfmn & size		Positioning: Pfmn & size		Positioning: Pfmn & size
Awareness	F	Awareness		Awareness		Awareness		Awareness
Accessibility	F	Accessibility		Accessibility		Accessibility		Accessibility
Overall Grade	C	Overall Grade		Overall Grade		Overall Grade		Overall Grade