Question: Location score Factor (100 points each) Weight A B C Convenience 0.15 88 78 68 Parking facilities 0.20 83 82 95 Display area 0.18 92


Location score
Factor (100 points each)WeightABC
Convenience0.15887868
Parking facilities0.20838295
Display area0.18929393
Shopper traffic0.27939388
Operating costs0.10989893
Neighborhood0.10849678
1.00

a. Using the above factor ratings, calculate the composite score for each location.

b. Determine which location alternative (A, B, or C) should be chosen on the basis of maximum composite score.

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