Using the chosen "Nake Juice" brand, share how and who the company segments, targets and positions its brand. In your paper, use the Appendix to share examples of advertisements that support your assessment. Below are sections for your paper.

• Segmentation: name at least three segment categories that apply to your brand and offer rationalization (see below for common segmentation categories).
• Targeting: identify the right segment and characteristics within the segmentation category that you suggest your chosen brand targets.
• Positioning: What is the brand's positioning? How does the brand compete domestically and internationally (if applicable)?
• Four Pillars of Branding: Use the Four Pillars of Branding elements to further your analysis in the positioning of your brand's products. You should refer to the brand's mantra in this section.

 

Segmentation Categories:

• Demographics (age, income, gender, family, etc.)
• Psychographics (mental beliefs, personality, mindset, opinion, values, aspirations, etc.)
• Attitudes (disposition towards, expressed beliefs, way of thinking, etc.)
• Behaviors (way a person acts, non-verbal)
• Needs (customer requirements, wants, desires, functional or emotional)
• Problems (issues, tensions, barriers, life problems, etc.)

 

Guidelines

paper should be 2-3 pages in length and conform to APA guidelines

 

references

Herjoo Online Solutions (2022). The difference between targeting and segmentation (if you target everyone, you'll reach no one). LinkedIn.

Horani, L. F. (2020). Identification of target customers for sustainable designLinks to an external site.. Journal of Cleaner Production, 274, N.PAG. 

Keller, K. L. & Swaminathan, V. (2020). Strategic brand management (5th ed.). Pearson Education, Inc.