Question: Using the following factor ratings, determine which location alternative should be chosen on the basis of a maximum composite score, A, B, or C LOCATION

Using the following factor ratings, determine which location alternative should be chosen on the basis of a maximum composite score, A, B, or C
LOCATION
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Factor
(100 points) Weight A B C
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Convenient.......... .15 80 70 60
Parking Facilities... .20 72 76 92
Display area..... .18 88 90 90
Shopper traffic... .27 94 88 80
Operating costs.... .10 98 90 82
Neighborhood.... .10 96 85 75
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1.00

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