Question: Using the Strategic Analysis (in a nutshell) framework (located in the syllabus) in conjunction with independent research (e.g. company website, news articles, industry studies, etc.)

Using the "Strategic Analysis (in a nutshell)" framework (located in the syllabus) in conjunction with independent research (e.g. company website, news articles, industry studies, etc.) evaluate General Electric's (GE's) current position and formulate strategy for the future. As a conglomerate, the strategic issues it faces crosses multiple business units.

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