Using the "Strategic Analysis (in a nutshell)" framework (located in the syllabus) in conjunction with independent research (e.g. company website, news articles, industry studies, etc.) evaluate Chik-fil-A's current position and formulate specific ideas on how to improve its competitive performance. Why has it been successful? What must it do to maintain such success going forward? 1. Study how the company works. - How it makes money. - How it is organized. - Its key resources/capabilities. - Its weaknesses/challenges. 2. Study the environment it operates in. -What markets does it compete? -What markets are growing? -What trends should the company respond to? -What are the key challenges and opportunities? -What factors from the strategy tripod are most important? 3. Recommend action. - Adopt a long-term perspective. Wealth is not created in a day. - Craft action(s) that capitalize on opportunities and mitigate threats. - Provide empirically-grounded and well-reasoned justification (i.e. be sensible). - Recommendations should flow from deep knowledge of the company and its environment