Using the table below to answer the questions. Part 1 of 2. In a couple of sentences explain what is the most important conversation you need to have before proceeding with this project? Part 2 of 2. Would this conversation be with the finance people or the marketing people?

Table of Net Present Values given different Scenarios:

Different Scenarios Project cost of capital 6% 8% 10%

Ability to cross sale existing customers Yes $ 2,000,000 $ 1,250,000 $ 100,000

Ability to cross sale existing customers No $ 1,000,000 $ 500,000 $ (500,000)