Using the table below to answer the questions.

Part 1 of 2.In a couple of sentences explain what is the most important conversation you need to have before proceeding with this project?

Part 2 of 2.Would this conversation be with the finance people or the marketing people?

Table of Net Present Values given different Scenarios: Different Scenarios Project cost of capital 6% 8% 10% Ability to cross sale Yes $ 2.000,000 $ 1.250,000 $ 100,000 existing customers Ability to cross sale No $ 1,000,000 |$ 500,000 $ (500,000) existing customers