Using the table below to answer the questions.

Part 1 of 2. In a couple of sentences explain what is the most important conversation you need to have before proceeding with this project?

Part 2 of 2. Would this conversation be with the finance people or the marketing people?

Table of Net Present Values given different Scenarios:

Different Scenarios		Project cost of capital
		6%	8%	10%
Ability to cross sale existing customers	Yes	$ 2,000,000	$ 1,250,000	$ 100,000
Ability to cross sale existing customers	No	$ 1,000,000	$ 500,000	$ (500,000)