Question: Using the value chain model, describe how information technology might be used to provide a winning position for each of these businesses: - A global

Using the value chain model, describe how information technology might be used to provide a winning position for each of these businesses:

- A global advertising agency

- A local restaurant

- A mobile applications provider

- An insurance company

- A web-based audio book service

Cisco Systems has a network of component suppliers, distributors, and contract manufacturers that are linked through Ciscos extranet. When a customer orders a Cisco product at Ciscos website, the order triggers contracts to manufacturers of printed circuit board assemblies when appropriate and alerts distributors and component suppliers. Ciscos contract manufacturers are aware of the order because they can log on to Ciscos extranet and link up with Ciscos own manufacturing execution systems. What are the advantages of Ciscos strategic alliances?

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