Using what you have learned from the course materials and other sources in Unit 1 and in Unit 2, consider your own behavior as a buyer. Think about the kinds of things that move you to make purchases, both large and small, and then answer the following:

• Before making a major purchase, what types of data do you gather?
• What types of data are most compelling to you? Do you buy impulsively?
• If so, what type of products do you buy impulsively?
• Are there ways in which you want to improve your own consumer behavior?