View Share Window Help Cases for Class Discussion T 125% v Text Shape Comment Zoom Add Page Insert Table Chart Media Cases for Class Discussion 1) MARKETING DISCUSSION - Shifts in Marketing i) Consider the three key forces driving the new marketing realities. How are they likely to change in the future? What other major trends or forces might affect marketing? 2) Marketing Excellence: Nike i) What are the pros, cons, and risks associated with Nike's core marketing strategy? iii) If you were Adidas, how would you compete with Nike? 3) MARKETING DISCUSSION i) Consider Porter's value chain and the holistic marketing orientation model. What implications do they have for marketing planning? How would you structure a marketing plan to incorporate some of their concepts? 4) Marketing Excellence: CISCO i) How is building a brand in a business-to-business context different from doing so in the consumer market? ii) Is Cisco's plan to reach out to consumers a viable one? Why or why not? 5) Marketing Excellence: Walmart i) Evaluate the evolution of Walmart's marketing campaign and tagline over the years. What does the company continue to do well? What are the pros and cons of its most recent strategic marketing plan? ii) Walmart does very well when the economy turns sour. How can it protect itself when the economy is on the rise? Explain. 6) Marketing Excellence: INTUIT i) Why are consumer research and design thinking so critical to Intuit's success? ii) What are the challenges Intuit faces in the near future? iii) How important are Intuit's products for mobile devices