W$13$ Group Assignment: Project $2$ Paper

W$13$ Group Assignment: Project $2$ Paper

Criteria Ratings Pts

This criterion is linked to a Learning OutcomeCS$-$P$2-$F$1\mathrm{.}1-$ Create a cover sheet with correctly formatted title, country name, and team members. Indicate the sections or topics for which each person was responsible.

$0$ pts

Fail

$0$ pts

Pass

$0$ pts

This criterion is linked to a Learning OutcomeCS$-$P$2-$F$1\mathrm{.}2-$ Write a very brief statement summarizing the purpose of the paper and what it will cover. Include this purpose statement in your cover sheet.

$0$ pts

Fail

$0$ pts

Pass

$0$ pts

This criterion is linked to a Learning Outcome$2\mathrm{.}1-$ Describe and discuss in detail the finished good that you will be selling in your project country. $($You discussed at least three options briefly in Project $1,$ but here the description of your final choice should be in much more detail.$)$

$1$ pts

Full Marks

$0$ pts

No Marks

$1$ pts

This criterion is linked to a Learning Outcome$2\mathrm{.}2-$ Be specific as you discuss and justify how this finished product or product line will address an unmet need or an underserved market. This information needs to be specific. Use facts, figures, analysis, and business justification.

$1$ pts

Full Marks

$0$ pts

No Marks

$1$ pts

This criterion is linked to a Learning Outcome$3\mathrm{.}1-$ Discuss the viability of your planned product using the VRIO model in context of the current status of the industry in which you will compete. Discuss how your product meets, or does not meet, each of the criteria of value, rarity, and imitability. Give specific examples. Explain how easily your product could be imitated by competitors. $($Review the W$06$ Study activity, as needed.$)$

$1$ pts

Full Marks

$0$ pts

No Marks

$1$ pts

This criterion is linked to a Learning Outcome$3\mathrm{.}2-$ Identify whether you will be at competitive parity, have a temporary competitive advantage, or a long$-$term competitive advantage. Provide your analysis and conclusions as to whether or not your product has a competitive advantage. If it does, is the advantage sustainable? Explain your rationale and state your projection for how long the advantage can be sustained. If there isn't a competitive advantage, explain why there isn't one. $($Review the W$06$ Study page, as needed.$)$

$1$ pts

Full Marks

$0$ pts

No Marks

$1$ pts

This criterion is linked to a Learning Outcome$4\mathrm{.}1-$ Identify companies in your project country that have business activities similar to$,$ related to$,$ or provide a product that your product would replace. Discuss their strengths that make them a viable and$/$or formidable competitor. $($Go into much more depth than you did in Project $1.)$

$1$ pts

Full Marks

$0$ pts

No Marks

$1$ pts

This criterion is linked to a Learning Outcome$4\mathrm{.}2-$ For each competitor identified in section $4\mathrm{.}1$ above, discuss their weaknesses or vulnerabilities you might exploit, such as a gap in the product line, poor distribution, pending legal action, bad media exposure, etc. $($Go into much more depth than you did in Project $1.)$

$1$ pts

Full Marks

$0$ pts

No Marks

$1$ pts

This criterion is linked to a Learning Outcome$5\mathrm{.}1-$ Identify, recommend, and justify the target market$($s$)$ you feel is most relevant for your product and has the most potential in your project country. Include the categories you used to identify your target market$($s$).$ Describe your project country target market in terms of geography, demographics, psychographics, and the benefits it seeks from the product. Explain why you feel your chosen market$($s$)$ has more potential than other markets you studied.

$3$ pts

Full Marks

$2$ pts

Partial Marks

$1$ pts

Incomplete Marks

$0$ pts

No Marks

$3$ pts

This criterion is linked to a Learning Outcome$6\mathrm{.}1-$ Identify the brand name you will use in your project country. Provide a positioning statement that will guide your brand development efforts. $($Refer to the positioning information in the W$08/$W$09$ Study activities$).$ Explain why you chose this brand name and brand positioning.

$2$ pts

Full Marks

$1$ pts

Partial Marks

$0$ pts

No Marks

$2$ pts

This criterion is linked to a Learning Outcome$6\mathrm{.}2-$ Provide details regarding your product features and benefits. Describe the depth and breadth of your product line. Describe any needed product adaptations to cater to the specific needs of your target market. This may include cultural, religious, ethnic, or geographical considerations. If packaging plays a role in developing your brand, discuss this as well. Provide rationale for your decisions.

$2$ pts

Full Marks

$1$ pts

Partial Marks

$0$ pts

No Marks

$2$ pts

This criterion is linked to a Learning Outcome$6\mathrm{.}3-$ Provide a prototype brand logo for your company or product. Discuss why you chose this logo and what you hope it communicates to your target market about your company or product.

$2$ pts

Full Marks

$1$ pts

Partial Marks

$0$ pts

No Marks

$2$ pts

This criterion is linked to a Learning Outcome$7\mathrm{.}1$ Retail Strategy $-*$For Physical Products:$*$ Discuss your distribution strategy by explaining how you will get your goods to consumers. $($Hint: Work backward through the chain.$)$ Discuss your retail