1. Watch the "Ansoff Matrix | McDonald's Business Strategy" and "The Ansoff Matrix" videos at the bottom of this page and and form a paragraphexplaining what you learned from them. Fully explain the Ansoff matrix, market penetration, market development, product development, and diversification. Which of four options on the Ansoff matrix is least risky and which is most risky?
2.  
3. Watch the "How to Invest - The BCG Matrix", "The Boston Matrix| A Quick Guide to Apple's Product Portfolio"and "Evaluating Product Lines Using the BCG Matrix" videos at the bottom of this page and form a paragraph explaining what you learned from them. Fully explain the BCG matrix, the two variables of the matrix, and the four categories on the matrix. Also, for each of the four categories, give an example of a product which would fit into each one.
4.  
5. Your cousin wants to start his own business, but he has decided not to complete a marketing plan because he thinks that preparing such a document would take too long. He says he doesn't need a formal proposal because he has already received funding from your uncle. Using your own words, explain why it is important for him to complete a plan anyway.
6.  
7. List and describe the stakeholders in a typical corporation. Discuss how there can be conflicts between the needs and desires of various stakeholders.
8.  
9. What is cause-related marketing? Why are more firms jumping on the cause-related marketing bandwagon? Video Sources: https://youtu.be/CZMxttGaItM https://youtu.be/4dKliWrCywM https://youtu.be/sNAUWpk_yvs https://youtu.be/Uuuxs9gO8C0 https://youtu.be/JrQfcVoNXvA https://youtu.be/xoE8XlcDUI8 https://youtu.be/MiIv5u59qPs https://youtu.be/Mco8vBAwOmA https://youtu.be/kmawakthUsw https://youtu.be/al3hRCS9cvE https://youtu.be/mjrguLMxIf0