We talked about this two weeks ago, but finally the Super Bowl is upon us$.$ Pick three commercials that air tonight and evaluate them. Did you automatically know the product it was promoting? Was the message effective? Did you appreciate the creativity? Where did it air in the game? Do some research and give some background to the cost of having a commercial air in "the big game" and also how many spots are available. Have fun with this. Advertisements in the Super Bowl have become their own phenomenon. Think about writing like you and I are having a conversation and I was unable to watch the game. Be specific about the details.