We work on a communication campaign and we choose the Predator Shot energy drink product, a new
Question:
We work on a communication campaign and we choose the Predator Shot energy drink product, a new brand that wants to hit the market in Thailand.
We work communication campaigns where we do sponsorships for esports tournaments and employ gamer or streamer influencers to help promote our brand. more as an energy drink brand for gamers Furthermore, our theme message is "A real energy drink for gamers".
The theme message of Predator Shot energy drink is related to its specific product offering and positioned as a lifestyle product. The messaging emphasizes its energy drink specifically designed to cater to the needs of gamers or individuals who spend long hours on the computer and need a drink that can boost their power, endurance, and reactions, which are important for gamers who require high levels of focus. and energy. Acer sees the launch of Predator Shot as a step towards expanding its brand from being just a computer brand to a lifestyle brand with a variety of products, including beverages. The use of the Predator sub-brand name is to link the drink to Acer's gaming computer brand. Additionally, the premium pricing strategy of PredatorShot positions it as a high-quality product that offers better benefits than other energy drinks in the market.
Question:
1. Do you think we created the right theme message? if not what should be? and
2. What message style we should use? if we choose The symbolic association message style, is it correct and can it be linked to the communication campaign we think? If yes, how is it? If not this message style, what is it and how can it be?
According to the content in the picture: