Question: Websites generally include clickable, embedded words or phrases in an ad , email, or on a website that push people to take a desirable action,

Websites generally include clickable, embedded words or phrases in an ad

,

email, or on a website that push people to take a desirable action, such as clicking through to a landing page, downloading a file, or making a purchase. In digital marketing this is referred to as a

Click Through Rate

Exact Match Keyword

Unique Value Proposition

Call to Action

Websites generally include clickable, embedded words or phrases in an ad,

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