Question: This research technique is used to gather information about a brand. It usually relies on open-ended conversations. Respondents may be asked to explain their

This research technique is used to gather information about a brand. It

This research technique is used to gather information about a brand. It usually relies on open-ended conversations. Respondents may be asked to explain their feelings about a brand or justify the reasons for their product choices. What technique is being described? Quantitative research technique Qualitative research technique Questionnaire technique Social media monitoring technique

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