What are the $4$ things companies can do or consider, when introducing a new product$/$ service into the market that will increase the chances of consumer acceptance? $2.$ Why would a company create a private label brand and why have they been so successful. Who was the first Canadian grocery chain to introduce private labels brands and what is the private label called? $3.$ What are the advantages of having a strong brand? Name at least $5$ such advantages. $4.$ What was the key takeaway from the Heinz ketchup video that you watched during the lecture $?$