What are the major stages in the consumer buying decision process? Are all these stages used in all consumer purchase decisions? Why or why not?

How does a consumer$$s level of involvement affect his or her choice of decision$-$making process?

Name the types of consumer decision$-$making processes. List some products you have bought using each type. Have you ever bought a product on impulse? If so$,$ describe the circumstances.

What are the categories of situational factors that influence consumer buying behavior? Explain how each of these factors influences buyers$$ decisions.

What is selective exposure? Why do people engage in it$?$

How do marketers attempt to shape consumers$$ learning?

Why are marketers concerned about consumer attitudes?

In what ways do lifestyles affect the consumer buying decision process?

How do roles affect a person$$s buying behavior? Provide examples.

Answer rating: 100% (QA)

1 The major stages in the consumer buying decision process are Problem recognition Information search Evaluation of alternatives Purchase decision Postpurchase evaluation These stages may not be used ... View the full answer