What are the goals of the Federal Trade Commission? List the ways in which the FTC affects

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What are the goals of the Federal Trade Commission? List the ways in which the FTC affects marketing activities. Do you think that a single regulatory agency should have such broad jurisdiction over so many marketing practices? Why or why not?

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Foundations of Marketing

ISBN: 978-0547154565

3rd Edition

Authors: William M. Pride, O. C. Ferrell

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