What are the two major elements of advertising strategy? A. Comparative advertising decisions and message decisions B.
Fantastic news! We've Found the answer you've been seeking!
Question:
- What are the two major elements of advertising strategy?
- A. Comparative advertising decisions and message decisions
- B. Message decisions and media decisions
- C. Budget decisions and message decisions
- D. Budget decisions and media decisions
- E. Push-versus-pull decisions and media decisions
Related Book For
Exploring Strategy Text and Cases
ISBN: 978-1292145129
11th Edition
Authors: Gerry Johnson, Richard Whittington, Patrick RegnÈr, Kevan Scholes, Duncan Angwin
Posted Date: