Question: What do you think is the difference between traditional promotion tools such as advertising, public relations and, direct marketing vs new digital media tools such

  1. What do you think is the difference between traditional promotion tools such as advertising, public relations and, direct marketing vs new digital media tools such as search and website marketing, content marketing, social media, influencer marketing, experiential marketing, digital-direct, and programmatic advertising? Are they complimentary or mutually exclusive?

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