What does a PESTEL analysis suggest for the macro$-$environmental impact on the social media industry? Which of the macro$-$environmental factors appear to have the greatest potential impact on Twitter? Why?

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The social media industry is not highly affected by economic conditions. Social media accounts are free or very low cost to subscribers.

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Instant self$-$expression and conversation, social networking, photo sharing, and the comprehensive sharing of life experiences are lifestyle changes that are strategically