What does a reference group refer to? Describe three different reference group kinds that can affect a
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What does a “reference group” refer to? Describe three different reference group kinds that can affect a consumer's buying decisions, with real-life examples of each.
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Management Accounting Information for Decision-Making and Strategy Execution
ISBN: 978-0137024971
6th Edition
Authors: Anthony A. Atkinson, Robert S. Kaplan, Ella Mae Matsumura, S. Mark Young
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