Question: What does a reference group refer to? Describe three different reference group kinds that can affect a consumer's buying decisions, with real-life examples of each.

What does a “reference group” refer to? Describe three different reference group kinds that can affect a consumer's buying decisions, with real-life examples of each.

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A reference group refers to a group of people to whom an individual looks for guidance advice and validation for their beliefs attitudes and behavior ... View full answer

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