What is Marketing-Mix Modeling? Highlight different measures of market demand with example.

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Marketing Communications Management Analysis Planning Implementation

ISBN: 978-0857027870

2nd edition

Authors: Paul Copley

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Posted Date: Jun 15, 2021 06:46 AM

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What is Marketing-Mix Modeling? Highlight different measures of market demand with example.

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Marketing Mix Modelling may be a statistical technique of determining the effectiveness of selling campaigns by breaking down aggregate data and diffe... View the full answer

Marketing Communications Management Analysis Planning Implementation

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