What is Customer Perceived Value? Is it important? Why or why not? What are determinants of Customer
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What is Customer Perceived Value? Is it important? Why or why not? What are determinants of Customer Perceived Value? Explain them with example.
Related Book For
Consumer Behavior Building Marketing Strategy
ISBN: 978-0077645557
12th edition
Authors: Delbert Hawkins, David Mothersbaugh
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