Question: What is one of the basic principles behind segmentation? Group of answer choices In an undifferentiated market, each person has unique needs and wants. Subgroups

What is one of the basic principles behind segmentation?
Group of answer choices
In an undifferentiated market, each person has unique needs and wants.
Subgroups will be smaller and more homogeneous than the overall market.
Members of a heterogeneous market cannot allow for dividing the market into subgroups.
All customers are alike.

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