Question: What is one of the basic principles behind segmentation? Question 4 5 options: All customers are alike. Subgroups of customers are not similar. Subgroups will

What is one of the basic principles behind segmentation?
Question 45 options:
All customers are alike.
Subgroups of customers are not similar.
Subgroups will be smaller and more homogeneous than the overall market.
Members of a heterogeneous market cannot allow for dividing the market into subgroups.
In an undifferentiated market, each person has unique needs and wants.

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