Question: What is one of the basic principles behind segmentation? Multiple Choice In an undifferentiated market, each person has unique needs and wants. Subgroups of customers

What is one of the basic principles behind segmentation?
Multiple Choice
In an undifferentiated market, each person has unique needs and wants.
Subgroups of customers are not similar.
Members of a heterogeneous market cannot allow for dividing the market into subgroups.
Subgroups will be smaller and more homogeneous than the overall market.
What is one of the basic principles behind segmentation? Multiple Choice

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