Question: What is one of the basic principles behind segmentation? Subgroups of customers are not similar. All customers are alike. Subgroups will be smaller and more

What is one of the basic principles behind segmentation?
Subgroups of customers are not similar.
All customers are alike.
Subgroups will be smaller and more homogeneous than the overall market.
In an undifferentiated market, each person has unique needs and wants.
Members of a heterogeneous market cannot allow for dividing the market into subgroups.
What is one of the basic principles behind segmentation? Subgroups of

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