Question: What is the average defection rate for grocery store shoppers in a local area of a large city if customers spend $60 per visit, customers
What is the average defection rate for grocery store shoppers in a local area of a large city if customers spend $60 per visit, customers shop 50 weeks per year, the grocery store has a 4 percent gross margin, and the value of a loyal customer is estimated at $3,000 per year?
| a. 2% | ||
| b. 3% | ||
| c. 4% | ||
| d. 5% | ||
| e. 6% |
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