what is the difference between a case analysis and the summary of a case

50 The final class of traveler has relatively serious medical conditions that are fairly es The procedures these folks are looking for range from joint replacements to cancer treatm The operations will require more extended hospitalization, and the primary motive of this price reduction compared to home even for those patient customers with insurance Most of the hotel chains have access to this segmentation information. Some have ne have seen it but are not considering it because they figure that their service, beginning w would be welcome by any of these travelers. Theres a hotelier based out of London that is considering using this segmentation inte tors think theyre nuts, and will be depriving themselves, by definition, of access to the o The London firm, however thinks the segmentation based approach may be a good way tion would allow them to be more selective in their appeals both to the end users the also in these still early stages of finding medical partners. They reason that as they gain credibility, the doors to other medical partners may open later. Cose Discussion Questions 1. Which kind of hotel manager do you agree with--the ones that do not wish to limit business is good for all three segments of travelers, or the London firm and its appro If you wish to follow the first strategy (all customers could benefit), what would your tions be to the end-user patient-customer? If you followed the second strategy, wha- communications look like? If you were based in London, which countries would be the first you would approac tionships? If you were based in Paris, which countries would you approach for your were in Houston? Rio? Why