Question: What is the difference between a product and a brand? Let's make this clear with examples. When you look at the major stages of the

  1. What is the difference between a product and a brand? Let's make this clear with examples.
  2. When you look at the major stages of the "New Product Development" process, what strikes you the most? What did you learn from it? Discuss.
  3. What are the internal and external factors that you must consider while setting up a price? Discuss with examples.

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