Question: What is the difference between a product and a brand? Let's make this very clear with lots of examples! When you look at the major

What is the difference between a product and a brand? Let's make this very clear with lots of examples! When you look at the major stages of the "New Product Development" process, what strikes you the most? What did you learn from it? Discuss in detail with examples. Briefly explain each step in a typical product life cycle (PLC).

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