Question: What might be the problem with only taking the customer's perspective? Customers do not see behind the scenes to understand the firm's characteristics. Adopting a

What might be the problem with only taking the customer's perspective?
Customers do not see behind the scenes to understand the firm's characteristics.
Adopting a customer perspective doesn't usually translate into insightful information.
Taking a customer perspective involves a lot of costs and resources.
The information is more constructive than descriptive.
Customers often take a generic analysis of the organization.
What might be the problem with only taking the customer's perspective?

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