What opportunities did Lululemon see in what was an already crowded apparel market? The larger question is
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What opportunities did Lululemon see in what was an already crowded apparel market? The larger question is how does a new company make a breakthrough in mature markets?
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International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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