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what to fix in the CRM project: - How to make the customer loyal? What strategies to use? We can use the card method, which means customers can collect points on a customer card and win something when they reach a certain number. Offer special customer packages or privileged. (chapter 2). Fix target customer: this means we have to add the lifestyles of the customers, what do they do (work)? Do they like to travel? If they do, we have to add it to our value point, which means the target customer and the value are connected. So we say that we offer the customer the ability to travel and spend money easily, instead of paper money, which can be stolen. Another value is that we don't have a location, it is virtual, therefore easier for the customer to use. Also, who is our most beneficial, desirable customer? Value with reverence (7alal w Taram) (mission model in chapter 3) - What is our defensive strategy? What is our offensive strategy? Defensive for previous customer to keep them, and offensive strategy for new customers to win them over. (chapter 1) (chapter 3) (SUCET) What is our goal for the future? To expand and to gain more customers, and to become the leading company in this field. ( SCI) - Number of customers in Palestine. (Layla and Pinar) - Employees should be happy with each other, and happy in their own workspace. How can we achieve that? - What strategy are we using? Customer intimacy? Or something else? ( Tm) why and how it benefits us. - Check that everything we wrote is copied from the website. (Layta) - How can we make the customer share bigger (only right customers), or how do I make the customer invest more money in our company? - How does culture affect our work? And how can we benefit from it? (..... - Service profit chain (chapter 4)