Question: When a brand focuses on value - based claims through the interview technique known as laddering, it is answering which of the following consumer questions

When a brand focuses on "value-based claims" through the interview technique known as laddering, it is answering which of the following consumer questions to position its product?
Group of answer choices
What's in it?
What's in it for me?
Why is it important to me?
None of the above.

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