Question: When a marketer's brand is evaluated by a target market that engages in limited decision making, the marketer's objective is to maintain the target market's
When a marketer's brand is evaluated by a target market that engages in limited decision making, the marketer's objective is to
maintain the target market's interest in the brand it is familiar with.
intercept the target market's extended decisionmaking process.
disrupt the target market's habitual decisionmaking process.
capture as much market share as practical.
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